Q: Why AuthorPromo.com?

A: Because You'd Rather Be Writing

Why Promote Yourself and Your Work?
Why Hire Author Promotional Services?
Our Staff
Our Tools

Why Promote Yourself and Your Work?

As an author, I used to think "I take care of writing the book and the publisher will take care of promoting it." Unfortunately, for the majority of authors out there -- i.e., those lacking celebrity and notoriety -- that just doesn't happen. Publishers spend their limited marketing dollars on the sure things. And that leaves little in the coffers for the rest of us. Now more than ever it is incumbent upon an author to promote his or her work to the masses. Fortunately, the Internet makes it easier and less expensive then ever before to get the word out about your words.

With traditional print advertising, your costs are based upon circulation numbers, i.e., distribution. For radio and television, rates are based on ratings, i.e., expected number of listeners/watchers. That means, the bigger the expected numbers, the higher your cost. To reach more, you must pay more. But that circulation model does not apply to the World Wide Web. For a relatively fixed cost, your 'circulation' on the Internet is virtually and potentially unlimited. For that same fixed cost, your message may be seen by hundreds, thousands, tens of thousands or more. Further, your web message is not confined to one issue of a magazine, or one thirty-second spot on the radio. It endures as an online billboard and becomes a virtual lifeline to your readers and fans.

In addition to designing (and hosting, if desired) your website, we can build a database of your fans for mailing lists, newsletters, postcard mailings, etc. When you have a new book coming out, let all your fans know about it. When you have a upcoming signing in a city, alert the local fans to help make the event a success.

As a web-connected author, I receive e-mail from fans all over the globe and I can tell you that these fans appreciate an author willing to reach out and stay in touch with them. Sure it takes time, but you are building something that lasts beyond a single e-mail exchange. You are building fan loyalty. What is more priceless than that?

Why Hire Author Promotional Services?

I've had an interest in computers and software ever since the early days of desktop computing. I subscribe to computer mailing lists, read the magazines, study the computer manuals that come bundled with the software, and buy dozens of software manuals from third party publishers. I recognize that many authors do not approach the computer "tool set" with my level of zeal. Some delve no further than the most common commands of their chosen word processor. As far as your writing goes, that's fine. Your words and your stories are most important. But promotion is also important.

A Luddite is defined as "someone who is an opponent of technology or innovation." But just because you don't know how to use the latest technology does not mean you are an opponent of technology or what technology has to offer in our connected world. If that speaks to who you are and how you approach your work, then you do the writing. Let us do the promoting. Let me repeat that...

You do the writing.
Let us do the promoting.

That's why we're here. If you'd rather spend your time working out the complications in your latest plot rather than test driving the sometimes bumpy road of Internet technology, contact us.

VALUE ADDED: AuthorPromo.com is a value added service. We jump through the ever-changing technological hoops so you don't have to. We bill you for the services (e.g., Web hosting, Web site design) and products (e.g., book cover business cards) you order, then add a value added technical labor charge.

Think of AuthorPromo.com as your personal, wired Sherpas,
leading you up the technological Mt. Everest.

OUR STAFF has ten years of professional web design experience and twenty-six years of computer support and software deployment experience. We have the software and know-how to promote you and your books. (And the Webmaster, John "Jack" Passarella, is also published author.)

Sites Our Webmaster has Designed/Redesigned:

(See our SAMPLE SITES page for screenshots and details)

OUR TOOLS: Adobe Creative Web Suite CS6, Microsoft Office 2010, etc.

Contact us for more information: info@authorpromo.com

Wouldn't You Rather Be Writing?